Downturn in blueberry wholesale prices started in Ukraine

A sharp decline in wholesale prices for blueberries was observed in the wholesale markets of Ukraine on Saturday morning. The barrier of 200 UAH/kg ($ 7.3 US dollars per kg) was overcome at the beginning of night trading, and then buyers, feeling that supply exceeds demand, began to bargain and reduce prices. This all happened despite the fact that the wholesale prices for blueberries did not fall below 220 UAH/kg ($ 8.1) on Friday.

By the end of the trade, residual, small batches of blueberries were sold even at 100 UAH/kg ($ 3.7). The price level should not necessarily be judged by it, but rather large volumes of Ukrainian blueberries were sold in the morning of July 10 at prices close to UAH 150-160/kg ($ 5.5-5.9).

This price level should not overly worry growers, as it was exactly the same on the same dates in 2019. However, on July 10 last year blueberries costed 280 UAH/kg average in wholesale. Wholesale prices for blueberries in 2020 did not fall below 150 UAH/kg in Ukraine, but the supply was very limited then due to significant losses from frost. This year, many plantations began to bear fruit, and there was less damage from frost. Also, the season is greatly delayed, which means that a lot of blueberries will become available on the market almost simultaneously.

According to EastFruit experts’ forecasts, blueberry prices may begin to decline rapidly today. They may fall below the level in 2019. The wholesale prices for blueberries fell below 100 UAH/kg in the first week of August 2019.


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