Yesterday, German agrochemicals major Bayer said it has launched the first-ever yellow watermelon variety Yellow Gold 48 under the Seminis brand in India. According to Bayer Head of Bayer Vegetable Seeds, South Asia, K.E. Muthu, this company is creating market linkages for yellow watermelon growers as well, by connecting them directly to large buyers and food retail stores. Bayer offers five varieties of watermelons in India under the Seminis brand.
The yellow watermelon variety has been commercially introduced in India following two years of local trials. Devdiscourse.com reports that, with Yellow Gold 48, watermelon growers can benefit from enhanced yield potential, better disease and pest tolerance, and higher returns. Yellow Gold 48 variety is best suited for cultivation from October to February and for harvest from April onwards and will be available in the market until mid-July.