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Jean-Marc Boyer; Boyer-Philibon:

“Summer fruit sales should accelerate in the coming days”

Summer is coming. For the Boyer company, this means that the production of Caribbean and Moroccan melons is over. It will now continue with its production from Spain and France. Jean-Marc Boyer, sales manager of the company, is fully confident for this summer campaign. “In the past few weeks, the summer fruit market was quite calm, but the nice weather is returning. I am sure that sales will accelerate in the coming days.”

Besides the melon, which is the flagship product of the Philibon company, the cherry is among the summer products Boyer is interested in under the Philibon brand. “At the moment, there is a shortage of cherries on the French market, but the volumes are starting to arrive with new varieties and the summer weather. We started the campaign from Spain, then France. We will then extend the campaign with cherries from Belgium. We work with very good partners there.”

 

The yellow Charentais melon which Boyer offers almost all year round is “the heart of the reactor". “This year, we were faced with a gap between the Moroccan campaign which ended early, and the Spanish campaign which was a bit delayed. The melon situation was complicated for 10 days. Today, we are about to start with the Spanish campaign and the first French volumes will arrive in week 24, with more significant volumes expected for the end of June.” According to Boyer, the end of June will also mark the beginning of the plum season.

Jean-Marc claims that the company was able to adapt to the sanitary crisis. “Covid-19 has changed consumption habits and disrupted logistics, but we were able to find solutions to bring our productions from the Caribbean, Reunion and Morocco over to the French market. As for Spain and France, the situation is normal.”

For more information:
Jean-Marc Boyer 
Boyer 
Z.I. Borde-Rouge 
100 rue François Charmeux 
82200 Moissac 
France 
Phone: +33 (0)5 63 04 15 64 
jeanmarcboyer@philibon.com    
www.philibon.com    

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