A special exhibition in Jerusalem is set to celebrate the blossoming avocado Israeli industry. The AgroMashov exhibition, Israel's leading agriculture exhibition, will take place between June 14-15, at the International Convention Center in the capital. There will be a focus on the growing demand of the fruit.
The demand for the popular fruit is still rising. This year's sales are expected to double last year's total revenue, which reached an estimated sale of 270,000 tons of avocados.
Many varieties of avocadoes grow in Israel both in the north, such as in Rosh HaNikra and Kibbutz Dan, and all the way to the south, surrounding the Gaza strip and the Jordan Valley. Every year, about 1,000,000 m2 are planted with avocado seeds in Israel, which exports about 45% of its avocado produce. And the amount of exported avocados has doubled in the past decade.
The conference will be held in Jerusalem this year for the first time. It will offer participants "avocado cafés," where avocado enthusiasts could learn about the special traits of the fruit, while enjoying free samples and connecting to others who share the passion for the unique fruit.