E-commerce is a great distribution avenue for fresh fruits in times of pandemic

For traders in Vietnam, the Covid-19 pandemic has really paved the way for e-commerce in distributing fresh produce. Earlier this month, the famous lychee grown in the northern province of Bac Giang was sold on six e-commerce platforms for the first time.

The initiative was backed by the Ministry of Industry and Trade which partnered with Shopee, Tiki, Sendo and other platforms to help farmers in Covid-19 hotspot Bac Giang, where many areas are under lockdown.

The e-commerce platforms enabled nationwide distribution of the popular fruit. One of the partners, logistics company Viettel Post, committed to delivering the fruit within six to 48 hours after harvest to nationwide localities using cold-storage trucks and airlines.

Several e-commerce firms are facilitating the process. Employees of Vietnam Post and Viettel Post have been knocking on farmers' doors to teach them how to open online trading accounts, upload images of their fruit and provide details to customers using just their smartphones.


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