The Indian grape season has just ended and KÖLLA Overseas has now taken stock. What started as a first attempt to market grapes in KÖLLA's own brand EMILIE has turned out to be a complete success.
6 x 800-850g grapes in paper bags and open 5kg cartons, 1 container per week; that was the plan. "We knew that the quality of the grapes was very good, so we decided to use our own brand for this. We did not expect it to be such a success," says Saskia Bergmann, Managing Director of KÖLLA Overseas.
The KÖLLA Group's EMILIE brand won over so many customers that the content of the containers was already sold before the latter reached the port. EMILIE grapes have not only conquered the German market, but the BENELUX countries as well. "Not least for reasons of sustainability, we have also further optimized ourselves in the area of packaging and have our beautiful EMILIE paper bags and boxes produced locally in each case," Saskia Bergmann explains. "Not only does this save on CO2, because previously the packaging was not produced locally, but it also saves us a lot of time."
"After this positive experience, we definitely want to expand the offer," says Jose Claure, Managing Director Purchasing at KÖLLA Overseas. Since KÖLLA OVERSEAS was founded in 2016, the company has identified best producers worldwide and designated them as partners. All with the aim of meeting the self-imposed requirement of supplying a higher quality of table grapes than the market demands. This commitment and the Emilie brand will offer KÖLLA Overseas the opportunity to market table grapes of superior quality throughout the 2021/2022 overseas campaign.
For more information:
KÖLLA Group
E-Mail: marketing@koella.com
Web: www.koella.com