San Miguel plan to keep expanding their business programmes and increasing the exports to reach ever more consumers in different markets worldwide.
With the campaign in full swing in four points of origin, at San Miguel keep working to offer clients and consumers in the 5 continents a portfolio including a variety of natural and best-quality products.
For 2021, the company expects to increase the citrus fruit exports, whose demand continues growing due to the interest in functional foods and, particularly, during the pandemic, in those with high vitamin C content. San Miguel will send over 68,000 tons of lemon, mostly of the Eureka variety, from Argentina, South Africa and Uruguay to international markets. As regards oranges, 41,000 tons of the Navel and Valencia varieties are expected to be exported, a volume higher than that of last year.
Further, the number of mandarins to be exported will reach 37,000 tons. Among the varieties included in this campaign, the Tango, Afourer, Nadorcott and W.Murcott varieties stand out. These are varieties in high demand, as most of them are easy to peel, seedless and very sweet. They also expect to send 1,000 tons of Star Ruby grapefruit coming from South Africa.
"Our products' main destinations will be North America, Asia and Europe. In order to get increasingly closer to our clients, we take pride in sharing with you that, as from this year, we will have business representatives in Spain and China”, highlighted Agustina Fabbio, Fresh Fruit Commercial Director. Besides, we keep strengthening controls at the point of destination in order to ensure the delivery of our products with the quality required."
After an excellent 2020 season in the United States, with the Tango, W.Murcott and Afourer varieties, The company will increase their presence in said market through Peruvian-origin mandarin premium programs. For our North American market, an increase in lemon volumes is expected as well.
Meanwhile, in China they are expanding their partnership with JD.com, the biggest e-commerce giant in the country, adding a higher volume of orange and grapefruit, Argentinean lemon, as well as Nadorcott mandarins from South Africa and Tango from Peru. So as to continue expanding our business in Asia, they have initiated new sales programmes in the Arab Emirates, Saudi Arabia, Japan and India, one of the key markets for the development of the company in that continent.
As for Europe, San Miguel are happy with the reopening of the Argentinean lemon market, and shall continue deepening their strategy to consolidate long-term programmes with major supermarket chains. In the UK, after a successful experience with lemons and mandarins in UK's retail chains, they plan to keep expanding such programmes.