France: RibéPrim commits to plastic-free packaging

Promoting more virtuous food has been part of RibéPrim’s identity from the beginning. For many years, the company has been reflecting deeply on the impact of its activities, especially when it comes to the management of packaging.

The teams have backed up their words with action and they have worked really hard in order to propose a brand-new range of tray products, ready-to-sell, 100% plastic-free and 100% biodegradable.

Mobilization of the workforce
“It’s all about the small victories so we are proud to be launching this new range,” claims Frédéric Bonnart, director of RibéPrim. “It is the culmination of some intense teamwork which has mobilized the company’s entire workforce” and where clients and employees from the sales and QSE (Quality, Safety, Environment) departments were able to participate fully.More than 60 organic and conventional references throughout the year.

Certified to meet the expectations
This spring, a completely new range of more than 60 references will be offered to over 100 clients in the RibéPrim supermarkets under two brands, Bio’Emoi and Verger du Val for the biological and conventional products respectively. This offer meets the new consumer expectations on practicality, as well as “the latest regulatory requirements”, for an entirely transparent commitment, explains Mélanie Creuze, QSE manager at RibéGroup.

Investing in new solutions
The key factors of success of the former range are maintained (ready-to-sell barcoded items, A/B orders, possibility to order by 4 trays, and variety of the offer including mixed assortments - a mixed condiments, seasonal basket, a ratatouille mix…). Additionally, “the company invested 50,000 euros [60,100 USD] in a brand-new machine for packaging.”

According to Lucile Delasalle, Bio’Emoi sales representative and project manager, “this allows the company to offer the free choice of price display, which is a strong request from its distribution clients.”

Local organic and local HEV
The ambitions are strong for the development of this range, with an annual revenue of 800,000 euros [961,596 USD], eventually. It will imply a sustainable stay on supermarket shelves from Picardie to Ile-de-France, as well as a Drive offer and the currently growing specialized circuits within the RibéPrim activities. New references will be added to the range, including local HEV and organic products, for a virtuous consumer solution from the production to the plate.

For more information:
www.ribeprim.fr 


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