The new potato campaign started two weeks ago for Pomleg, located on the MIN market of Rungis. “We started right before Easter and the campaign is going quite well. This year, we observe a greater interest, perhaps because of the pandemic and the lockdown, which gave us a little boost. With the closure of restaurants, people cook more at home so there is a high demand overall for fresh products. The daily appearances of great chefs on TV also helped people make simple delicious dishes with products they can find just down the street,” explains Frédéric Champion.
From Noirmoutier or the Island of Ré, the prices of early potatoes are very high at the moment, but with more outlets than the previous years. This could be due to Easter falling earlier this year, and Ramadan could also be a factor. In any case, the state of sales confirms it.”
The company usually completes its offer with imported potatoes. This year, however, the imports are arriving early. “We are particularly early this year with the imported potatoes. French ware potatoes are reaching the end of their storage cycle much earlier compared to last year, even to the previous years, when marketing was still possible through the use of cold storage.
The potatoes currently stored in fridges are getting spoiled; the merchandise is still good for consumption, but it is not marketable because of the damaged tubers upon removal from cold storage. This situation forces us to cut the sales of local products and turn to import. The only country capable of supplying us this time of year is Israel. This allows us to offer beautiful new potatoes for the greatest satisfaction of our consumers.”
On the right: new potatoes from Israel
For more information:
6 Rue de Montpellier
94550 Rungis Complexe, France
Mobile: +33 6 69 55 58 35