Due to the success of the Peruvian blueberry industry and considering that both countries have similar climates, South Africa has taken steps to advance in the production of blueberries. The new South African strategy may well be successful due to its preferential access to European markets, as well as the Middle East and Asia.
South African fruit exports in 2020 grew by almost 10% compared to the previous season, which allowed it to rank twelfth among fruit suppliers in the global market, ahead of Peru, with whom it shares a very similar basket of products. and an arrival in almost the same export windows, which makes them direct competitors.
Grapes are one of the products in which this competition is most noticeable and it is in the European markets where this rivalry is visible. South Africa is the leader in grape exports, with a 38.50% share in the Netherlands, a region that both countries use as a gateway to European markets, where it has preferential access. Peru, meanwhile, is third, with a 18.30% participation.
This result is compensated by the Peruvian industry with the leadership it has in the US, where it has a 24.50% share, while South Africa barely has 0.50% of the market and does not have preferential access.
The growth of the berry crop is one of South Africa's greatest agricultural successes. Exports in 2015 were around 1.800 tons, however, in 2020 they reached almost 16.000 tons. By 2024 it is projected to reach 65.000 tons and cover an area of 4.500 hectares planted and producing.