The 2021 Chongzuo City Agricultural Products and ASEAN Import Fruit (Beijing) Production and Retail Summit took place in the Guangxi Tower in Beijing on the 12th of April, 2021. The summit welcomed government officials from 17 provinces stationed in Beijing as well as relevant municipal officials from Guangxi and Chongzuo city, and spokespeople for JD Group, and Xinfadi Market. There were more than 200 people present at the summit.
Contracts were signed at the summit with an estimated value of 10 million USD
The summit was intended to connect fruit traders from ASEAN countries with fruit traders from Chongzuo city in Guangxi. There were three main activities and many occasions for traders to establish connections, expand sales volumes, and improve the efficiency of the agricultural industry in Chongzuo city. During the summit several contracts were signed representing an estimated total of 70 million yuan [10.73 million USD].
The summit featured an exposition of more than one hundred characteristic premium agricultural products from Chongzuo city. Visitors were also offered characteristic ASEAN fruits such as durian, mango, pineapple, and longyan. Pingxiang county in Chongzuo city is the main market for ASEAN fruit trade.
This county enjoys a favorable geographic position as well as excellent ports. That is why Pingxiang county is the main importer of ASEAN fruit in China. ASEAN traders offered promotional discounts on mangoes, durian, and jackfruit to expand their share of the Chinese market. They rely on 'high product quality, excellent flavor, and unique regional characteristics' to win the hearts of Chinese consumers. They have already established competitive market positions in key markets in east China, north China, and northeast China.
The summit was also an occasion for JD Distribution Group and Guangxi Capital Commerce and International Trade Co., Ltd. to ceremoniously open the production area warehouse of JD Distribution in south China. A spokesperson explained that the opening of this warehouse helped efficiently connect Guangxi and ASEAN products within the e-commerce platform of JD.