UAE consumer chooses locally-grown fruits and vegetables

Barakat is an important supplier of fresh fruit and vegetables in the UAE. In many parts of the country, consumers began valuing fresh produce sourced locally, hoping it would help them in the fight against Covid-19.

As restrictions took effect, demand for fresh local produce, especially organic, began to soar. Concepts such as vertical farming, hydroponics, farm-to-table, sustainable agriculture & trade, and subscriptions to home delivery services for fresh fruit and vegetable garnered increasing interest among consumers.

As a result, entities such as Barakat, the NRTC Group and Fresh Fruits Company, among others, say demand for fresh local produce has grown beyond all projections.

The NRTC Group, another supplier of high-quality produce from local and international farms, says consumers are now paying much more attention to where their food is coming from. CEO Mohammad Nassar says interest in locally produced food has made it necessary for fruit and vegetable delivery platforms to seek out the local farms.

'Additionally, we learnt from the pandemic that one cannot rely completely on imported goods. There is now a need to have enough local sourcing to sustain and satisfy the local demand, Nassar told  'The fresh fruits and vegetable market which was already growing pre-pandemic, saw a drastic increase last April, and has continued to grow over the past year above and beyond any projections.’

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