With the arrival of the new spring season, OP Esperidio is also changing its look. The new company website is operational, with new graphics and an innovative interface packed with rich content, together with a commercial calendar and a news section dedicated to the Sicilian citrus sector. The new website, which also includes an official video of the company, has a dynamic homepage and a better user experience.
From juicy oranges to the most valuable mandarins, to the many varieties of soft citrus or hybrids, and finally lemons, the goal is to evoke authentic genuine Sicilian flavors and scents. Up-to-date information is available on both the website and their main social media handles.
"The aim of this revamped design is to offer greater visibility to OP Esperidio's values and commitments, thus fulfilling the visitors' expectations that want to know more about the citrus sector and the specialized supply chain. The cooperative aims to create a strong and firm bond with customers and suppliers, and a therefore reinforced brand loyalty."
The website contains the company's story, from the foundation of the Sicilian blood orange producers' organization to the current stage of becoming one of the most important leaders in the citrus sector. It also includes details about the range of products, dates of production, certifications, packaging and sustainability, as required by the market standards of quality and control.
The PO is able to offer a premium product guaranteed and certified by GlobalGAP on oranges, lemons and mandarins, as well as GRASP, IFS, BRC and IGP Arancia Rossa di Sicilia. The company has adhered not only to the SAI Platform, but has also obtained the FSA Silver certification for the production of oranges, lemons and mandarins.
The website will soon be published also in English
The website features a wide range of sections and functionalities, a detailed production calendar of the 15 citrus varieties that OP Esperidio sells in the main Italian and foreign supermarket chains. There is also a news section with tips, creative recipes in the kitchen and beauty tips, as well as a constantly updated press office section with the latest news of the sector.
"We are proud to be one of the most important and fast-growing companies in the citrus sector, both in Italy and abroad. In collaboration with the communication agency Switch, we decided to choose a design with bright and sunny colors, which will help users to navigate easier and faster".
The launch of the new site will be supported by an advertising campaign on the social media pages of Facebook, Instagram and LinkedIn, through sponsored posts.
The company is always looking for novelties and focuses its activity on two fronts. On the one hand, the analysis of trends in consumer tastes, on the other hand, the feasibility of projects that can meet these trends.