You have been selling fruits and vegetables with your logo labels for a long time. You think that it is cheap, that you build loyalty to the end consumer and that in the long term it will make you sell more by having a recognizable brand. Easy, right?
It is. Although now things have changed. And they have changed for the better. Let me tell you the story of Pedro.
Pedro is a Colombian banana exporter and his company exports fruits to Europe and the USA. Pedro markets all of his bananas with a label on which his brand appears, Bananora. Pedro's fruit travels long journeys to end up being sold on the shelves of European and American supermarkets.
Marie is a teacher at an institute in Paris. Marie does her weekly shopping every Friday at the supermarket closest to her house and for a few months she has been consuming bananas on a recurring basis. She buys them from the Bananora brand because the first time she bought them she liked them a lot. They have a very good taste and the texture is perfect.
Marie is a sporty girl and she has commented to her colleagues at the gym how delicious her breakfasts are with some banana slices. She says that she buys the Bananora brand. Marie has commented on the brand because she loves the taste and because she empathizes and feels part of Pedro's project.
It turns out that not only does the Bananora brand appear in Pedro's bananas. Under the logo there is a small QR code that can be read with a smartphone and that Marie scanned out of curiosity the first time she bought the fruit. Since then, she has done it from time to time to see how Pedro is doing.
It turns out that Pedro is the manager of a 70-person family business that has been growing bananas for two generations. They are producers aware of the planet who cultivate in a sustainable and ecological way. Its objective is to bring the flavor of its bananas to Europe and America, promoting a healthy lifestyle with its fruit. The bananas Marie bought left Pedro's complex in Colombia on March 22 and arrived in France on April 5. They were transported in a reefer container at optimal temperature and humidity conditions and the trip corresponds to Pedro's third banana export of the year to Europe. Pedro hopes that if consumption in Europe continues to be good they can make 20 more exports before the end of the year.
All this could only have happened because Pedro spoke with CLCircular and put a small QR code on his labels ...
A year later, Bananora increased its sales by 23%.
From CLCircular we offer you digital transformation services like the one in the fictional story of Pedro. We monitor the transport of perishable products in real time and we give you the possibility that thanks to this monitoring you can transmit personalized stories for each consumer with smart labels. Real stories for each fruit.
Real stories so that Pedro from Colombia and Marie from Paris can communicate.
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