The Frugee company is launching with a number of innovations, following a comprehensive restructuring. The corporate fruit specialist with locations in Munich, Berlin, Hamburg and Frankfurt has, among other things, expanded its product selection and modernized the ordering process. Furthermore, it has invested particularly in product marketing.
Packaging and product innovations
"After a very mixed year in 2020, we used the time to reinvigorate Frugee. Since the beginning of the year, we have been able to present our customers with a new web presence including re-branding of the label. With the integration of our new tray made of FSC-certified bamboo fibers, we are setting a new standard in terms of hygiene and sustainability!" says Managing Director Julius Wenzel.
The new bowl made of bamboo fibers has a flat surface, making it easy to clean. In addition, the material is particularly robust, strong and permanently water-resistant.
Meanwhile, the product range has also been developed further in some areas. Wenzel says: "We now offer several varieties of nuts in the online store, which we want to place with our existing customers in the future. The products are not roasted or salted and are therefore extremely healthy. We've added an organic fruit basket to our assortment to cater to the different preferences of our customers."
No. 1 in healthy office supplies
In addition to all of this, the company homepage and integrated ordering process have been significantly optimized. Specifically, they built a functional customer account and implemented it accordingly.
Through the restructuring, one is prepared for the future during and especially after the Corona crisis, he said. "Only together with our customers can we become the No. 1 in the field of 'healthy office supply' in Germany.".
For more information:
Julius Wenzel
frugee GmbH
Schäftlarnstraße 8
81371 München
+49 89 720 14 347
julius.wenzel@frugee.de
www.frugee.de