Iberica de Patatas, one of the main consumer potato marketers in Spain, is marketing the new potato from Malaga potato -the first Spanish potato of the season- this year again. The product can be found from this week until mid-May in supermarkets and hypermarkets throughout Spain.
The new potato from Malaga is a unique product that adds value to the usual potato supply at this time of the year, most of which is made up of preserved potatoes from France or new potatoes from countries such as Israel and Morocco. In addition, it promotes the consumption of local seasonal products. They expect to market nearly 500,000 kilos on this occasion.
Acquiring this variety in the large distribution chains was very difficult up until a few years because it is a very fresh product and has a shorter shelf life than other types of potato. Iberica decided to market the new potato from Malaga to the public for the first time in 2008. It was able to do so thanks to its know-how and because it had the necessary infrastructure to guarantee it could distribute this delicate variety in optimal quality and presentation conditions.
Iberica de Patatas' initiative to bring this potato to mass distribution, and the excellent reception it's had among consumers, who increasingly value it for its flavor, quality, and freshness have contributed to promoting the cultivation of this variety in the area. In fact, Iberica de Patatas sells the seed to farmers in the province. Since Iberica introduced this product to the retail sector 13 years ago, marketing has increased by 30%.
The new potato is easy to identify: its skin lifts with little resistance when touched and, when fried, its color is not so yellow and it has a crispier texture. It is rich in carbohydrates and is very important in our daily diet. Nutrition experts recommend people consume potatoes on a daily basis, along with vegetables, in salads, legumes, and purees.
Iberica de Patatas is one of the leading companies in Spain in the commercialization of consumer potatoes, with sales that reached 134 million kilos in 2019.
For more information:
Ibérica de Patatas
Tel.: +34 917 854 312 / +34 917 854 495
ibericadepatatas@ibericadepatatas.es
www.ibericadepatatas.es