Royal Thai Army Radio and Television (TV5) is working with Chinese e-commerce giant JD.com to promote Thai agricultural products on the platform. This is part of measures to increase income for farmers and Thailand's economy. The cooperation is expected to begin this month to determine which products would be exported first.
Lt Gen Rangsee Kitiyanasap, president of Royal Thai Army Radio and Television: "Talks have been held with JD.com to export Thai fruit to JD customers.“
Some 50,000 tonnes of fruit is expected to be sold through collaboration with JD.com per year, said Rangsee. "We will deliver via air freight within two days, either wholesale or retail.”
Products joining the JD platform will be selected from those placed on TV5's www.ohlalashopping.com, which has been operating in the past six months to offset a decline in ad revenue and fees for the terrestrial broadcasting network or MUX.