Today is World Pistachio Day

New flavors introduced for pistachio snacking nut line

Wonderful® Pistachios is celebrating World Pistachio Day today by introducing the new flavors of BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells.

Available now at select online retailers and hitting store shelves nationwide in the U.S. and Canada by early April, the new Wonderful Pistachios No Shells flavors are a source of protein with six grams per serving.

The BBQ Wonderful Pistachios No Shells are hickory-smoked flavor and dashed with garlic, paprika and salt creating a mix of sweet and smoky. Sea Salt & Vinegar Wonderful Pistachios No Shells have a sea salt and vinegar flavor and balance sour and savory.

Wonderful Pistachios is introducing two new flavors--Sea Salt & Vinegar and BBQ--to its Wonderful Pistachios No Shells line.

To kick off the day’s festivities, the first 226 people on 2-26 to direct message (DM) @WonderfulPistachios on Instagram will get a complimentary package of each of the new flavors at home before they hit store shelves.

These new items join the existing award-winning Wonderful Pistachios No Shells flavors line-up that includes Honey Roasted and Chili Roasted.

“If you crave the classic and beloved flavors of barbecue and salt and vinegar, but you want a healthier way to indulge, Wonderful Pistachios has you covered,” said Adam Cooper, senior vice president of marketing for The Wonderful Company. “BBQ and Sea Salt & Vinegar join our line-up of No Shells—now featuring six flavors in total—that gives people more choice when it comes to selecting a snack.”

To also mark the day, virtual meeting background images that showcase the holiday in festive and humorous ways will be available to download on Twitter @WonderfulNuts today.

As the first Wonderful Pistachios product launch in both the U.S. and Canada at the same time, and in all sizes (2.25-ounce, 5.5-ounce, 11-ounce, 22-ounce), these flavors are expected to help the brand’s growth in the flavored nuts category. It's anticipated this to be the biggest Wonderful Pistachios product launch yet, outpacing the brand’s Honey Roasted and Chili Roasted Wonderful Pistachios No Shells launch, which was one of the CPG industry’s biggest launches of 2019, earning the IRI Pacesetter Award.

For more information:
Morgan Couch
The Wonderful Company
Tel: +1 (858) 472.8148
Morgan.Couch@wonderful.com
www.getcrackin.com


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