Tarrytown, NY-based fresh fruit importer, Jac. Vandenberg, Inc. has named winners in its first ever Sunrays® grapes display contest.
The contest ran across retailers under the Associated Wholesale Grocers Pearl River division from January 13 through February 6.
Vandenberg encouraged stores to get creative with eye-catching, unique displays of its Sunrays® grapes. Winners were selected based on the highest Sunrays ® grapes sales as a percentage of their total produce sales and on their marketing efforts. The marketing efforts were judged on category visibility, good visual merchandising and messaging of the brand.
The contest winners for sales included:
- First Place: Greer’s Market (Store #27) in Hurley, MS
- Second Place: Food Giant (Store #6103) in Tylertown, MS
- Third Place: Greer’s Market (Store #19) in Prichard, AL
The contest winner for best display was:
- Greer’s Store 19 (Store #19) in Prichard, AL
Greer's Store 19 won the Sunrays® grapes display contest.
- Food Town (Store #14)
- Greer’s Market (Store #04)
- Greer’s Market (Store #11)
- Food Giant (Store #6103)
Grape display at Greer's Market, store #11.
“We could not have been happier with how well the first Sunrays® display contest went. Greer’s Market Store #19, the display winner, really did an amazing job with the Sunrays ® brand messaging and creativity of their display,” said John Paap, brand marketing manager for Jac. Vandenberg, Inc. “It was really enjoyable to see how much fun the stores had with this contest and how they communicated the Sunrays® message to their customers. We were truly blown away.”
“Many thanks to Jac. Vandenberg and Sunrays® grapes for choosing my display as the winner of their contest. With product like Sunrays®, it’s about highlighting their quality and program. The win means a lot to me and all of the Greer’s family. We’re excited to show what our produce program is capable of, and this win has helped us do just that,” said April Weeks of Greer’s Market Store #19.
“The concept for my display was to show off the programs Sunrays® is involved in and highlight those key components for customers. When a company cares, the customer cares. “I wanted the open window to a vineyard scene to be a focal point to portray the freshness of the grapes," said Weeks. Also, I wanted the whimsy of the grape and sunshine mural overtop to draw in my tiny customers, the children, who are the biggest fans in my department of Sunrays® grapes.”
Sunrays® grapes were launched in December 2020 as an extension to Sunrays® mandarins. Jac. Vandenberg partners with premium grape growers in Peru, Chile and Mexico to source and pack its Sunrays® grapes giving retailers and consumers a consistent grape brand from November through July. The majority of grapes packed in Sunrays® are proprietary varieties such as Sweet Globes, Sweet Celebration, Jacks Salute, Timco, Allison and Sweet Favors.