AgroFresh Solutions, Inc., a creator of produce freshness solutions, announced the launch of plant-based, edible coatings for produce freshness under the VitaFresh™ Botanicals brand. This launch represents another step in AgroFresh’s decades-long commitment to providing the solutions to extend produce shelf life, reduce food loss and food waste and deliver superior eating experiences to consumers.
VitaFresh Botanicals is a proprietary, plant-based portfolio of solutions for a wide variety of crops from citrus to avocados to mangos. For coatings, the products utilize “anti-thirst” technology to boost the skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain. The solutions are completely turnkey and easy-to-apply as part of regular packinghouse operations. AgroFresh provides customers with the application equipment and expertise.
VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards. Many products are packaged in reusable containers. Excellent crop coverage at low application rates offers better cost efficiencies to operators, and gives retailers a much stronger opportunity to market the best quality produce using consumer-friendly claims, while reducing food waste, increasing profit potential and adding the capability to reduce the amount of plastic packaging needed for the produce.
“AgroFresh has a long history of innovation and a reputation as a trusted leader in all science and application aspects of produce freshness. VitaFresh Botanicals is an important next step for our customers, providing true edible coatings and technical performance adapted to each crop’s unique physiology, in a flexible and operator-friendly format,” said AgroFresh CEO Jordi Ferre. “We’re proud to provide innovative and effective AgTech solutions to the industry, and are excited to bring this powerful new brand to market.”
“Unlike coatings that require higher drying temperatures with 40% more energy usage, VitaFresh Botanicals products offer enhanced drying at lower temperatures,” said Ann Beaulieu, VP Research and Development & Regulatory at AgroFresh. “Our formulation stabilization process helps operators preserve produce, maintain freshness throughout the supply chain, and ship longer distances, generating cost-efficiencies and helping growers and packers sell more produce worldwide. Further, because VitaFresh Botanicals are edible coatings, they can be used on crops where the skin is eaten, including in the European Union.”
AgroFresh adds differentiating value by offering a comprehensive coatings portfolio, one-to-one problem-solving guidance and diagnostics, a high-touch service model and a complete range of packinghouse equipment, all aimed at delivering the highest level of client confidence and trust in the industry.
AgroFresh’s vision is to be the guardian of the world’s fresh produce and the company is proud to be a member of GLOBALG.A.P. With VitaFresh Botanicals, AgroFresh offers “Natural-Powered Life Extension for Fruit,” creating new opportunities for retailers and helping to influence consumers’ enjoyment of fresh, tasty produce.
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