Some 70% of Americans have ‘discovered’ vegetables over the last year, with many sampling leafy greens and one in five trying cauliflower for the first time in their lives. According to a survey of 2,000 US consumers, three-quarters describe themselves as recently reformed vegetable lovers, with 39% of respondents citing their time in quarantine for their discovery of vegetables.
The survey, conducted by OnePoll on behalf of Red Robin, found 52% of respondents now referring to themselves as full-fledged vegetable fanatics. Seven in 10 respondents also shared they’re enjoying healthier options overall compared to a few years ago.
One in five respondents said they tried certain vegetables for the first time ever during the pandemic, especially leafy greens like kale and spinach. 19% said this was their first time eating broccoli and 17% tried cauliflower for the first time since Covid. Of those that finally tried cauliflower, these new “cauli converts” explored cauliflower pizza crust (41%), cauliflower rice (37%) and cauliflower buffalo “wings” (34%).
According to an article on vegconomist.com, the most popular varieties of these newly-discovered vegetables are broccoli, spinach, asparagus, avocados and cauliflower.
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