New Zealand Summerfruit representative Richard Mills has explained that Hawke's Bay cherries mature earlier than South Island cherries, which helps export goods. He said that the supply of Hawke's Bay cherries will exceed national demand.
"In my estimation there are more cherries planted in Hawke's Bay now than we need to supply the New Zealand market from October /November through to Christmas and through to the new year, which is when the Central Otago fruit will generally take over the market. We have the possibility of exporting cherries, in the first instance, out of Hawke's Bay. Then we can grow the growing, of the hectarage of cherries in Hawke's Bay. Peaches, nectarines, plums are all possible, as well."
Summerfruit New Zealand represents some 280 apricot, cherry, nectarine, peach and plum growers. Compared with the booming apple industry, it is a diversified group. With the opening of new varieties in the global market, the apple industry is increasingly corporatized and will soon become a billion-dollar industry.