One of the most commercially relevant factors in the fruit import/export business is the quality with which the product reaches its destination. Since shipping the fruit to Europe can involve journeys of up to 20 days, one of the challenges faced by exporters is working on the product's quality from the field so that it arrives in its best conditions to avoid decreasing its value. In America, countries like Peru and Chile have positioned themselves very well in this regard and are highly recognized by importers.
Mexico has been working to achieve the trust of its customers in destinations such as Europe and Asia, where quality requirements are different and shipping times require meticulous work.
Control Union, a Dutch inspection and certification body with a presence in more than 70 countries, has been carrying out fruit quality inspections in Mexico. This has helped many importers to have a real-time report of the fruit before it's shipped, through an independent third party. It has also allowed exporters to improve the quality of their fruit and carry out inspections upon arriving at any destination.
The United Producers of Mexico (UPM) company has been promoting this initiative through the creation of a Global Quality Center in Jalisco that seeks to provide the best solutions for Mexican exporters in terms of quality.
The 'Workshop for European importers' will be held on February 25 and will feature experts such as the University of Wageningen, Control Union, and independent consultants with high experience in this matter.
If you are a fruit importer, don't miss this workshop. You can sign-up here.