Dole has announced that its Bobby Bananas are now packaged in a new, smaller tape - which will reduce the amount of plastic destined for landfill in New Zealand and can be recycled into useful items. The shift from Bobby’s previous plastic bag packaging to the new tape will prevent approximately 16 tonnes of plastic from going to landfill each year in New Zealand, with this amount able to be reduced even further via recycling through Dole’s new Soft Plastics Recycling Scheme membership.
The company states that Bobby Banana’s updated packaging is one step toward achieving ‘The Dole Promise’; a global company initiative that aims to increase access to sustainable nutrition, and decrease fruit loss, packaging waste and carbon emissions for the benefit of its stakeholders, employees, customers, and the planet. One of the Promises is to achieve zero fossil-based plastic packaging by 2025.
According to voxy.co.nz, the shift to the plastic tape comes after extensive trialling of several different materials; with Dole currently underway with research for further improved sustainable packaging options as it continues to work towards achieving the Promise.