Foodiverse, a multinational business group specialised in preparing fresh, ready-to-eat foods, has consolidated its commitment to become a leader of the healthy revolution in Europe, by significantly investing in its factories over the last two years. In particular, it has invested 14 million Euro in new production lines, as well as installing new tools and processes to help with quality control and efficiency, within its global “GROWING” project.
“Our commitment is solid. We want to be the go-to company for European consumers seeking fresh and healthy products. Continuous investment allows us to be more competitive and to promptly and safely respond to the needs of customers and consumers in terms of volume, quality, innovation and sustainability”, says Rafael Boix, CEO of Foodiverse.
Food safety first
Among the main investments made in the 2019-2020 period is the establishment of in-house quality control laboratories at the plants of Thurländer (Germany), Josef Müller Gemüse (Switzerland) and Novanatura (Italy). The new laboratories, which have seen an overall investment of 400,000 Euro, are equipped with devices to analyse microorganisms through PCR, allowing the products to be quality controlled in the plant itself, prior to being delivered to customers.
Innovation and greater production capacity
A new facility has been built for the preparation of bagged salads,in the German plant of Thurländer a completely new format for the factory, and a line has been installed for the production of super-fresh salads in biodegradable packaging. A new production line has also been installed for trays, another line for carrots and new equipment has been acquired for sealing and packaging.
The Swiss plant of Josef Müller Gemüse has built new facilities dedicated to the production of pre-cut fruit, doubling its production capacity. Separate from the salad processing and under specially adapted hygiene and health conditions, the new facilities offer state-of-the-art technology that provide greater versatility, efficiency and control of processes. Furthermore, different aspects relating to food safety and quality have been improved. In total, investment has reached €4 million.
At the Italian plant of Novanatura, an investment of €1 million has been made to increase the range of products offered, with the installation of a line for the preparation of salads in bowl format. In this way, the company has entered the category that leads the growth in ready-to-eat food in the Italian market and it has introduced its own brand, Sun&Vegs.
Greater flexibility and versatility in Spain
Investments have been made to the tune of €2 million in the group’s ready-to-eat food plants in Spain. The main items on the balance sheet have been earmarked towards providing facilities with greater flexibility and versatility to respond to new customers’ needs, and new production lines for new products and formats have been installed.
For more information:
Luciano Figari
KREAB
Tel: (+34) 699 296 127
lfigari@kreab.com