India, Cameroon, Ivory Coast and Scandinavian countries are the target markets for the association in 2021

Afrucat replaces traditional commercial missions with online B2B initiatives

Afrucat, the Catalan Fruit Business Association, has reinvented the commercial missions it had been carrying out each year and replaced them with online commercial actions. For the next few months, it plans to organize three actions consisting of online B2B commercial interviews.

The target markets for these 3 actions are:

  • March: West Africa (Ivory Coast and Cameroon) 
  • April: India
  • September: Scandinavian countries (Denmark, Sweden, Norway and Finland)

The destinations have been selected based on the needs expressed by Afrucat's partners and have been assessed and selected by the entity's Internationalization Committee.

To carry out these missions, Afrucat will have the collaboration of different partners and specialized consultants, preferably established with their own offices in the destination countries and with extensive knowledge of their markets.

The initiatives in the African and Indian markets will be exclusive to the entity's associates and the first to be organized directly by Afrucat, while the latter will be carried out in partnership with the Department of Agriculture, through Prodeca and ACCIÓ.

The activities in Scandinavian countries will be open to any company in the sector that may be interested.

B2B initiative West Africa: Ivory Coast and Cameroon
On January 28, the first online call and information session will be held for Afrucat member companies interested in the West African markets.

The objective of the session is to provide information on the export opportunities in the target countries, as well as to explain the dynamics of the promotion itself and address any doubts.

There will be online B2B meetings with importers and distributors. Potential clients will be identified and videoconferences will be held between the company and those clients. To ensure the success of the virtual meetings, the plan is for a consultant to travel to the offices of the potential client for each meeting.

Each company is expected to have approximately 7-8 meetings per country.

Manel Simon, CEO of Afrucat, said that "despite the difficulties in traveling, our companies need to continue improving their internationalization and opening up to new markets. We think that this could become an interesting formula to find new customers and make our fruit more valuable through exports."

For more information:
C/ Corregidor Escofet, 64
25005 Lleida, Spain
Tel.: +34 626 203 471

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