The Tango mandarin has become one of the protagonists of the club fruit segment in the second part of the citrus campaign. In addition to attracting more and more consumers due to its organoleptic properties, the variety offers high profitability to producers, since its price at origin is up to three times higher than that of other mandarins.
"From the beginning, our objective has been to be in the premium segment with an outstanding product. Ours is seedless and is cultivated without using any chemicals in the plantations," says Juan José de Dios, director of the Tango Fruit company. "Regarding our work model, we do not consider that the productions of the Southern and Northern hemispheres are competitors. This allows us to meet the demand of modern distributors, which require a regular, continuous and quality supply."
In fact, the firm owned by the Cordovan group Eurosemillas, which exports 80% of its productions, hopes to be able to market Tango mandarins for 10 months by 2022 or 2023. “This year we plan to sell some 90,000 tons from Spain. To this we must add another 15,000 tons that we obtain in the Mediterranean basin, mainly in Italy, Turkey and Egypt. Andalusia accounts for around 40% of all this volume, with the provinces of Huelva and Seville being the ones that supply us the most fruit,” says Juan José.
At the beginning of 2020, Tango Fruit signed an agreement with the Italian chain Spreafico for the exclusive distribution of this protected mandarin in Italy, as well as with Lidl. “Spreafico has allowed us to enter the Italian market with great force. It is one of the main fruit and vegetable operators in that country, with an annual turnover ranging between 350 and 400 million Euro. They are very present in premium sales channels. This agreement will allow us to very significantly increase our marketing levels this year,” he says.
“The agreement with Lidl has entailed some tests to sell our products in its supermarkets in Spain. The results have been very satisfactory. This year we will do it again with a greater volume. Also, we are working on opening other markets through alliances with large operators. We are about to close an agreement with a large European chain,” says the director of Tango Fruit.