The demand for yellow kiwi is growing on a global scale. "Our yellow kiwi is constantly increasing in production, but it is not able to meet the market demand. The smell and taste, which is sweeter than the green variety, is what attracts new consumer groups, especially children. We had a harvest of about 13,000 tons," said Patrizio Neri of Jingold.
Moreno Armuzzi, Patrizio Neri, Alessandro Fornari and Federico Milanese in an archive photo
"Although I don't have the updated data yet, I can say that 90% of our kiwis are exported all over the world. Sales abroad continue during this period and they are doing well, including those in Europe. Our kiwis are marketed almost 12 months a year," said Neri.
Patrizio Neri in archival image
In 2020, the harvest was quite low, although there are differences between the various Italian areas. "The yellow kiwi did not suffer from the spring frosts and that means that the gross marketable product for the growers is very good. On the other hand, the green kiwi was affected by the frost and the quantities decreased as a result. We are seeing an increase in sales because of its properties, including its high content of vitamin C, which helps strengthen the immune system."
Jingold's red kiwifruit, Exotic, is also a success. "It's a different crop with its own flavor and texture. That’s why it reaches many new consumers."
Speaking of the red variety, "The flavor is exotic, with distinct sweet notes and less acidic. It's a crop that will allow us to stand out even more and add an extra value to our offer, especially for the emerging markets," concluded Neri.
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