Fruit labelled 'inferior'

Australian cherries under fire from Chinese state media

Australian cherries have been designated as ‘inferior’ by Chinese state media. They are the most recent Australian export to be targeted by Beijing, with the wine, seafood and timber industries impacted by trade sanctions. The comments have given rise to concerns that the high-end product could be the next to suffer from trade tensions between Australia and China – which last year caused woes for seafood, red wine and beef industries.

This situation has left Australian producers concerned. Tim Jones, sales manager at Wandin Valley Farms in Victoria, said: "China is probably our main market as an industry for fresh cherries. We're still able to trade gently, and we're just trying to keep a lid on things, and try to keep our industry moving in the right direction."

Cherries are considered a delicacy in China. but state media reports customers prefer the Chilean fruit over Australian ones.

Currently, 30 per cent of Australian cherries are exported to more than 30 countries in a highly competitive international market.



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