Healthy eaters focus on mangos, melons and mushrooms

Central England Co-op releases data on 2021 spending habits

This January, many people across Norfolk and Suffolk are taking part in ‘Dry January’ and/or ‘Veganuary’, which has resulted in some interesting food and drink purchases. New data from Central England Co-op has revealed some of the current buying habits.

Highlights of the study showed health food sales were up by 12.3 per cent, with a rise in popularity for vegan snacks, speciality milk and milk substitutes were up by 32 per cent, and low alcohol drinks saw a 32 per cent rise in sales.

Stone fruits and melons saw significant gains in popularity this month. Co-op mangoes saw an 86 per cent rise in sales, while Co-op cantaloupe melon saw a rise of 59 per cent year on year.

For vegetables, loose broccoli florets were a popular purchase, up 56 per cent year on year, while organic veggies such as Co-op organic mushrooms were up 20 per cent and Co-op organic cauliflower up 43 per cent.  The biggest growth in vegetables were Co-op hot mixed chillies which saw an 81 per cent rise. 

According to, herbs and spices also saw a rise from last January, up 6 per cent overall, with the biggest seller being Co-op's ground black pepper, up 5.8 per cent, and Co-op LBU Lazy Garlic, also up 5.8 per cent.

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