Red Tractor to enforce stricter standards from November 2021

Red Tractor chief executive Jim Moseley issued a statement saying further change was needed to keep up with consumer expectations. He announced plans for a fifth major upgrade since the farm assurance scheme was first introduced in 2000,

“If we don’t evolve and don’t meet consumer demands, they will disregard Red Tractor and probably buy more on price,” he said. “Similarly, because many retailers, caterers and brands use Red Tractor as part of their buying specification, it is quite possible that without it they would create their own standards, do their own inspections, and would have less reason to support British.”

The consultation, launched on Tuesday 5 January, follows a year of discussions with all parts of the food chain and seeks further “evolution” across the scheme’s six sectors: beef and lamb, poultry, pigs, dairy, fresh produce and combinable crops/sugar beet.

Moseley said consumer demands have changed significantly over the past four years and Red Tractor needs to keep pace. Red Tractor’s head of external affairs, Philippa Wiltshire, added that many farmers will already be delivering most of the proposed changes to standards, so they will not incur extra costs.


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2021

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber