Rwanda’s horticultural products have started being traded in the Carrefour hypermarket thanks to a deal between the National Agricultural Export Development Board (NAEB) and this United Arab Emirates (UAE)-based retail firm.
The partnership between NAEB and Carrefour is seen as a key enabler for Rwandan producers of fresh products, exporters and the country’s economy at large, according to Rwandafresh— the brand for Rwanda’s fresh products including fruits and vegetables.
Carrefour hypermarket and supermarkets operate in 30 countries across The Middle East, Africa and Asia. With its 320 stores, it serves more than 750,000 customers daily.
Carrefour says it operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base.
Rwandafresh Brand, which is under NAEB, said that the first shipment to Carrefour on Sunday includes avocado and passion fruits.
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