Demand for guava could soften in January

Supplies of imported guava from Mexico are currently average.

“The supply level of guava is medium-high and this year's weather hasn't been too cold in the growing areas,” says Alberto Diaz of Spring Valley Fruits in Pharr, TX. “Last year it was not too cold during the last months of the year. Supply was good. But three years ago, there was a big frost at the beginning of December that damaged most of the production areas.”

Alberto Diaz Sr., who heads up the growing and packing operations in Mexico for Spring Valley Fruits.

Diaz notes that guava production is currently in Aguascalientes and Michoacán. Both regions are responsible for approximately 95 percent of the current supply.

As for demand, it’s anticipated it will be lower in January compared to the December demand. “Still, we expect it to be at a medium-high level since guava quality and shelf-life are good during the wintertime. Guava is one of the fruits with the highest vitamin C content, even more than citrus fruit,” says Diaz.

Moving beyond Hispanic markets
Guava is largely carried in Hispanic markets though Diaz notes that other retailers are also increasing their volumes of the fruit. “One of the biggest challenges is to persuade non-Hispanic markets to include guava in their stores,” he says. “As consumers become aware of the guava properties and new and more attractive presentations hit the market, consumption has to increase in the medium term.”

With its own presentation, in 2020, Spring Valley launched a new eco-friendly clamshell package made with bamboo fibers. It’s also now selling an Asian guava. “The volumes are still low but we will increase acreage,” says Diaz.

In terms of pricing, January may possibly ease in pricing. “In December, prices tend to increase due to a big increase in demand, especially from Mexican consumers. Guava is a basic ingredient to make Christmas punch,” adds Diaz.

For more information:
Alberto Diaz
Spring Valley Fruits
Tel: +1 (956) 618-2239
albertodiaz@springvalleyfruits.com 
www.premiumguava.com


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