Under the motto “Power for All: Daylight to defy darkness in December”, the world’s second largest apple brand Kanzi® mobilises energy against winter melancholy during the dark season: On 9 December, Düsseldorf residents had the opportunity to fill up on an extra portion of light for three hours with Germany's largest daylight poster in the centre of Düsseldorf, while observing corona-imposed distance and hygiene regulations - powered by Kanzi®. The City-light Installation is part of the apple brand’s “Power of Great Taste” positioning.
Düsseldorf residents had the chance to refuel on an extra portion of light in front of Germany's largest daylight poster - powered by Kanzi®.
A representative survey by Kanzi® in cooperation with the market research institute YouGov[1] confirms the special importance of daylight for human well-being: According to the survey, 54% of respondents spend up to 90 minutes and 38% more than 90 minutes per day in daylight during the winter months - thus already meeting the experts' recommendation of 20 to 30 minutes of light per day.
However, 66% said they would like to spend more time in daylight for their well-being during the cold period and 55% eat more vitamin-rich foods such as apples in the dark season for an extra dose of energy. As a supplier of apples, which are a source of energy for body and mind, Kanzi® is helping people to recharge their "light batteries" with its daylight installation - of course in compliance with the requirements of minimum distance and mouth-nose protection.
In addition to the innovative City-light Installation, in Germany Kanzi® is drawing attention to delicious apples with an attention-grabbing nationwide media campaign. In out-of-home and print ads, online and on social media, the apple brand presents itself as a supplier of energy for the autumn and winter months. The campaign video will be available on Kanzi Germany’s social media channels and website from January.
A nationwide media campaign complements the innovative City-light Installation.
For more information:
Dietmar Bahler
E-mail: dietmar.bahler@gkefruit.com
Tel. +32 477 94 94 14