Giampaolo Ferri from Coop Italia

Increasing demand for packaged products

The request for packaged fruit and vegetables is increasing, and there is a greater demand for citrus fruits and brassicas. These are just a few observations made by Giampaolo Ferri, fruit and vegetable purchasing manager at Coop Alleanza, as explained in the latest video of the Ortofrutta Smart series.

"With the latest ministerial decree that introduced a color-coded system among the Italian regions, new purchasing trends have taken over. In the last two weeks, packaged products have been the most popular because they guarantee greater food safety."

In addition, packaged products encourage and speed up purchases, as consumers do not have to queue. "We are trying to give priority whenever this is possible, to packaged products, together with those on sale, because the consumer wants to spend as little time as possible at the store," continued Ferri.

With regard to references, "All citrus fruits such as oranges, clementines and lemons are doing well. Kiwis are also doing well, as well as apples and pears, fruits that can be stored for longer periods of time, also with a view to stocking up".

Among vegetables, potatoes and onions continue to be in great demand, as well as brassicas and fennels. Mushrooms are continuing to do well, too. They don't move large volumes, but maintain a constant and appreciable trend.


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