Fresh Del Monte Produce has announced today the launch of its renowned Del Monte Gold® Pineapple in a new practical freshly cut format in a cylindric cup for the Spanish market.
Fresh Cut: A booming market
Pre-packaged freshly cut fruits market has known a deep success since it offers easiness and convenience for shoppers with little time available and hectic lifestyle and is showing double digit growth in most European countries in recent years.
A worldwide leader in fresh pineapple, Fresh Del Monte Produce has been already successfully developing this category in many markets around the globe, including the United Kingdom and France where the company has manufacturing facilities for this category.
Making it easier to enjoy all the benefits of Del Monte Gold®
The newly launched cylindric cup contains a whole Del Monte Gold® Pineapple perfectly sliced and keeping all its freshness and its high content of vitamins, minerals, fibers. It offers the same incomparable sweet taste experience and the brand guaranteed expertise for quality through the entire process from the fields to the stores.
Sourced from its own sustainable grown certified farms in Costa Rica, where the company’s farms also achieved a carbon neutral certification in 2019, Del Monte Gold® Pineapple is answering at consumers’ expectations in terms of commitment for a better tomorrow.
Available across Spain
This new product will be first available in El Corte Ingles department store chain across the country as of this week and then will be expanded to other channels during the beginning of 2021.
The launch will be supported by various activities, including dedicated refrigerators placement, in store materials and consumers advertising.
About Fresh Del Monte Produce: Fresh Del Monte Produce is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa and the Middle East. Fresh Del Monte markets its products worldwide under the Del Monte® brand, used under license from Del Monte Foods, Inc., a symbol of product innovation, quality, freshness and reliability for more than 125 years.
For more information:
Thierry Montange
Del Monte Fresh
Email: tmontange@freshdelmonte.com