Chinese Feile kiwifruit enters Beijing market for the first time this season

The early harvest of Feile kiwi fruit entered the Beijing market for the first time this year. This is an important step in the production season of Feile kiwi fruit. The kiwi fruit sold under this brand belongs to the Fenghuang No. 1 variety, which is similar to the Zespri G3.

Feile kiwi fruit is produced in Fengxin county, Jiangxi. The kiwi fruit has characteristic yellow fruit flesh. The first Feile kiwi fruit was sold in the Beijing Xinfadi Wholesale Market, and others will soon follow in Carrefour, Wumart, and Yonghui supermarkets across the country.

Kiwi fruit orchard of Jiangxi Feile Agricultural Development Co., Ltd.

Opening ceremony for the Feile kiwi fruit sales season

"We have our own kiwi fruit orchard in Fengxin county, Jiangxi. The orchard covers an area of 333 hectares. The entire orchard has organic certification as well as GGAP. In the future our company will distribute cultivation technology and services, but for now we already have a system of local farmers who cooperate with us and produce kiwi fruit according to our standards.

"The overall surface area of these orchards is more than 200 hectares. We expect this surface area to expand and exceed 667 hectares within three years. That is how we plan to scale the plantation of Feile kiwi fruit.

"Fenghuang No. 1 is a kiwi fruit variety developed in cooperation with the local department of agriculture and the Jiangxi Academy of Agricultural Sciences." This is according to Mr. Li Qiang of Jiangxi Feile Kiwi Fruit Agricultural Development Co., Ltd.

Feile kiwi fruit

Feile kiwi fruit orchard

Feile Kiwi Fruit supplies kiwi fruit in traditional plastic boxes as well as innovative plastic boxes that allow the kiwi fruit to breathe. The boxes contain 5, 6, 8, or 10 pieces of kiwi fruit. Jiangxi suffered from excessive and insistent rainfall this year. That is why the kiwi fruit ripened 20 days later in comparison with last year.

According Mr. Li, "excessive rainfall has the potential to negatively affect the product quality of our kiwi fruit, that is why we purposefully delayed the harvest. We made a significant financial investment to ensure the highest product quality. That is always our main priority. We uphold standards. The solubility of our kiwi fruit is as high as 8.5% and dry content is as much as 19%."

Feile kiwi fruit

Feile kiwi fruit

"We currently sell our kiwi fruit online and offline. All our kiwi fruit is sold under our own brand name. We mainly sell our kiwi fruit via traditional retail channels, but at the same time we invest in the development of our online sales. As a result of the outbreak of Covid-19 this year, competition has increased, in our segment of the market, but also among suppliers and clients. We have taken appropriate measures to improve our market position.

"One of these measures is the strengthening of our brand name in end-markets. We hope that a growing number of consumers will recognize the Feile kiwi fruit brand. We also work hard to secure a stable supply of kiwi fruit for supermarkets and fruit shops across the country. We have confidence that our kiwi fruit will be available to all Chinese customers."

Feile kiwi fruit

For more information:

Mr. Li Qiang

Jiangxi Feile Kiwi Fruit Agricultural Development Co., Ltd.

Tel.: +86 158 0043 9215 

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