Statistics show that, on average, Georgian citizens use 525 plastic bags per year. While this is an environmental problem, such high plastic usage and production also depletes energy and resources.
Focusing on sustainability, Carrefour has been at the forefront of championing reduced plastic-use through educational campaigns, community volunteering activities, and incentive programmes.
Most recently, Carrefour took another important step forward in its sustainability pledge. Starting 16 November, until the end of the month, the brand is launching a new campaign which will see it introduce reusable bags for fruit and vegetables. Customers will be able to use recyclable bags while shopping for loose fruit and veg, and will have the chance to get a F&V bag for free when they purchase a scrolling bag. This initiative adds to the various kinds of reusable bags already available at Carrefour’s chains.
“Honor the Nature. Purchase a bag and get infinite benefits,” is the main motto of the campaign.
The campaign aims to minimise plastic usage throughout Carrefour stores by increasing sales of Foldable Wheeled Bags and F&V eco-friendly bags, while continuing to raise awareness on how detrimental plastic bags are to the environment. It is another notable move by the brand who have already replaced single use plastic bags in its chains to compostable ones.