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"Chinese honey pomelo are bigger than before, but sales are still difficult"

Chinese market demand for honey pomelo is always huge in the period around National Day and Mid-Autumn Festival, which both took place on 1 October this year. Honey pomelo suppliers cannot help but increase their domestic sales to satisfy Chinese market demand. Now, however, the peak sales period is over and Honey pomelo suppliers will gradually turn their attention to the export market in mid-October.

Li Peng Fruit Industry, a honey pomelo supplier from Heping county in Fujian, mainly exports honey pomelo to the Russian market. This year, however, the Russian government has limited the import of citrus products from China. The company therefore has had to change its export strategy.

Li Peng Fruit Industry now focuses on honey pomelo export to the European market. "The competition between Chinese honey pomelo suppliers for access to the European market is not as fierce as in the beginning of the season. I think there are two main reasons for this change. First, the average size of honey pomelos is relatively large this year and the European market prefers small honey pomelo. The volume of honey pomelo suitable for the European market is much smaller than last year.

"Secondly, overseas markets are suffering from the ongoing Covid-19 pandemic, so Honey pomelo traders are being very careful. The impact is quite significant for new suppliers or traders who deal in small volumes, but well-established honey-pomelo companies with large sales volumes are not affected much. The order volume of our loyal clients has increased by 15% this year. That also shows the kind of trust our loyal clients have in our company."

"Our company pays a lot of attention to environmental protection, which I think is another reason why our honey pomelo sell well in the European market. We guarantee product quality, which is the foundation of our company, but in addition we pay attention to our natural environment. This year we removed the plastic mesh and decorative ribbon in which honey pomelo are traditionally packaged. We only keep the plastic film that protects the honey pomelo against insect pests. This policy change reduced our use of plastics by 60%. I think a growing number of clients will require honey pomelo suppliers to meet certain standards when it comes to environmental protection. Companies with a sustainable packaging solution will stand out in the market."

Honey pomelo have certain requirements when it comes to keeping them fresh. One of the advantages of Li Peng Fruit Industry is their own warehouse in which they keep the honey pomelo fresh. "The honey pomelo season is already halfway over. The reserves are shrinking and the supply volume for the export market is limited. We recently reduced the speed of our export to keep enough honey pomelo in cold storage for later in the season when market supply is in high demand. We want to be able to supply our loyal clients until the very end of the honey pomelo season."

Pinghe Li Peng Fruit Industry is located in the heart of the Chinese honey pomelo industry in Pinghe county, Fujian. The company owns a honey pomelo plantation that covers an area of 120 hectares. Their honey pomelo are GAP certified.

"We always work hard to improve the product quality of our honey pomelo. We carefully control every step of the production process from plantation management to harvest, storage, and packaging. We are also investing in research and development of improved packaging methods. We want to guarantee the freshest honey pomelo made possible by the most sustainable packaging methods."

For more information:

Wen Mindong

Pinghe County Li Peng Fruit Industry Co., Ltd.

Tel.: +86 592 5314 087 

Tel.: +86 189 6511 5427 

Website: www.flourishfruits.com 

E-mail: wmd@flourishfruits.com 


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