Bama and NorgesGruppen's partnership changes

Bama Dagligvare is part of the Norwegian wholesaler, Bama Gruppen. They supply fresh products to the NorgesGruppen's supermarkets. Bama and NorgesGruppen have been working together for years. But they have now come to a new agreement. Asko is Norway's other wholesaler. They will take over the goods from Bama Dagligvare at an earlier stage than is currently the case. 

Rune Flaen, the Bama Gruppen's Administrative Director, says, “We have a long history of adapting to our customers' needs. We always want to find a good solution together. Bama Dagligvare will remain a company within Bama Gruppen. Its terminals and warehouses will, however, be transferred to Asko."

"Asko will take over ownership when the goods are delivered to their warehouses. Asko will then continue to be responsible for the logistics and sales to the stores. Bama Dagligvare is still responsible for the market and the assortment's sales and development."

Bama Dagligvare and Asko are already located together in most parts of Norway. Asko presently transports most of the products from the warehouses to the store for Bama too. Bama Dagligvare employees who perform similar logistical functions will be transferred to the local Asko company.

“These changes mean more than 500 skilled workers will get a new employer. They are spread across ten departments. For many, the workplace and work will remain virtually the same. We'll ensure that the process runs as smoothly and transparently as possible. That's for all those involved. We'll do so together with Asko," says Flaen.

The NorgesGruppen initiated this change. But, aside from the logistical changes, the goal remains the same: maintaining and strengthening the focus on freshness and quality.

Tore Bekken, Asko's Administrative Director, adds," We'd like to keep improving. For instance, we developed a unique IT system. It ensures lower development costs and more accurate forecasts. We look forward to welcoming Bama Dagligvare's employees. It'll strengthen the partnership."

The changes are planned for late 2021. The Norwegian competition ombudsman has been informed. The process will take place in consultation with the representatives.


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