Aldi Hungary strives to increase the share of domestic products on offer

The National Chamber of Agriculture (NAK) of Hungary has reached an agreement with the leaders of ALDI to further increase the share of the chain's Hungarian suppliers. The chamber will be helping in the establishment of relations between the retailer and domestic producers.

The coronavirus has highlighted the importance of supporting domestic goods; in the long run, the sales opportunities of domestic producers must be strengthened. Our goal is to have fresh or processed foods on the shelves of Hungarian stores, and the Hungarian food industry produces the right quantity and quality," said Tamás Éder, NAK's national vice-president for the food industry.

Hungarian consumers are looking for Hungarian products, said Béla Mártonffy, President of the National Horticultural and Supplier Industry Department of NAK. In the fruit and vegetable sector, the aim is to allow the development of processors, which can deliver higher value-added goods to consumers. The chamber is also ready to help the chain in organizing producer forums with the involvement of potential partner producers, he said.

"Since entering the Hungarian market, we have been striving to offer the high quality products that are already available here. Currently, more than half of our supply comes from Hungarian suppliers. In the case of fruit and vegetables, in the high season, up to 80% of the supply is provided by domestic producers. Together with our suppliers, we are working to ensure that what is not currently available from Hungarian sources will be procured within the country in the future," said Bernhard Haider, national managing director of ALDI Hungary Food Bt.



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