Cieza peaches obtain Europe's approval to be registered as PGI

On Friday, October 9, the Official Gazette of the Region of Murcia published that the European Union has approved the application for registration of the Protected Geographical Indication "Melocotón de Cieza" ("Peach from Cieza") in the Community Register of Protected Designations of Origin and Protected Geographical Indications. Until now, only the Torre Pacheco melon had a PGI certificate.

Cieza PGI peaches will have to meet a series of specifications. They must have a light yellow to orange background on the peel and an intense sweet flavor, as well as firm and juicy flesh with a pleasant aroma.

The peaches, of the Baby Gold 6 and Romea varieties, will come from farms registered in the PGI registers, and will be packed in registered industries, bearing as identification seal the logo issued by the Managing Body of the PGI, which will be placed so that the fruit is unequivocally identified by the final consumer. The production, handling and labeling will be overseen by the Managing Body of the PGI. The fruit farms and industries will start being inspected after the application for registration to check whether they meet the established requirements.

The PGI also limits the areas for the fruit's cultivation. This will have to be carried out in Las Cañadas and Agua Amarga de Cieza, in the areas of Rotas and El Macabeo de Calasparra, and in areas of the municipalities of Abarán, Blanca and Jumilla.

The peaches authorized to be sold under the umbrella of the PGI will have a numbered identification label, which must include the EU symbol and the logos of the Protected Geographical Indication and the authorized control body that has certified the product. The labels will be numbered and controls will be in place to prevent their reuse.

The application was issued by the Cieza Peach Producers and Marketers Association.



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