Treasure Valley company

US family firm creates Real Idaho Potato Chips

Some years ago, Treasure Valley brothers Marc and Kyle Nehring put their heads together, setting out to create an authentic, savory potato chip made from real Idaho potatoes. Now, their Idaho "Real Potato Chips" can be found on store shelves across the valley.

The brothers are passionate about the quality of potatoes grown in Idaho, and choose an Idaho russet for their chips, which isn't usually the case.

"That is the main point of what we're trying to do and a lot of consumers don't realize this. Your Idaho russet potato is very rarely if ever used in a potato chip application," Marc said. "There's a very different variety of potatoes used for chips and the Idaho russet actually has so much more potato flavor in refers those interested to specialty shops like Taters in downtown Boise and the Eastern Idaho Visitor Center. However, the bulk of their bags end up on shelves at Treasure Valley Albertsons stores and the Boise Co-Op.

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