Tropical Avocados are well-known and enjoyed throughout the Caribbean and many parts of the world, but are just beginning to gain a stronghold in the United States, where market growth of the more common Hass variety has made avocados a top-10 fruit crop.
In order to educate and inspire consumers and retailers alike, as well as boost consumption of Tropical Avocados in the USA and Canada, WP Produce’s Desbry® brand of Tropical Avocados has been working with The Produce Moms® to increase awareness and build a following for this premium avocado variety which is large, flavorful and slow to oxidize (turn dark) after being cut.
"It was love at first sight when I got my hands on a Tropical Avocado," relates Lori Taylor, The Produce Moms Founder and CEO. "Naturally larger and family-sized, Tropical Avocados are versatile and delicious. They’re a perfect choice for home cooks and moms—and kids love them."
When Chris Gonzalez, VP of Sales for WP Produce, was looking for cost-effective ways to increase awareness and interest for Desbry® Tropical Avocados, his marketing agency, Moxxy Marketing, suggested The Produce Moms.
"We’re not ready to run Big Game ads yet," says Gonzalez, "but the thousands of consumers who follow The Produce Moms are a perfect audience for us. Retailers are putting their trust in Desbry® to help them grow their avocado category and increase produce department sales. The programs we’re doing with Moxxy and The Produce Moms allow us to show our retail customers how we are supporting their success."
The Produce Moms is hosting a variety of content on their website for avocado-lovers, families and kids, and pushing it out via their social channels, email marketing, podcast and television appearances.
"The content published with The Produce Moms has proven to be of evergreen interest with our audience. In the first six months of our partnership with Desbry® we reached over 91,000 consumers, including both live media viewers and new digital users across multiple platforms," added Taylor. "With our early-stage content continuing to provide reach and consumer engagement, we expect the results will continue to show growth in overall impressions, reach and engagement."
"Most everybody loves avocados, and The Produce Moms have helped us support WP and their retail customers by letting consumers know there is more than one variety of avocado—and how to incorporate Tropical Avocados into their families’ diets," said Karen Nardozza, President & CEO of Moxxy. "It’s exciting to see Tropical Avocados gaining awareness and popularity. More shopper education—both in store and online—will deliver greater results."
Desbry® Tropical Avocados are grown in Florida and the Dominican Republic and are available year-round for worldwide distribution.