Italian Trade Agency attempts to boost trade with Ghana

The Italian Trade Agency (ITA) is an agency under the Italian Ministry of Foreign Affairs and International Cooperation. It has rolled out a series of initiatives to boost trade relations between Ghana and Italy; initiatives include two strategic interventions aimed at supporting agribusiness companies in Ghana to improve their business operations as well as connect with counterparts in the European Union market through Italy.

According to Alessandro Gerbino, Director at the ITA, two initiatives -namely the E-Lab Innova Training programme and Macfrut Fair- have helped several agribusiness and export companies in Ghana improve their operational processes and connect with partners in the EU market.

E-Lab Innova
Gerbino said the aim of the E-Lab Innova training programme was to equip participants, mainly agribusiness companies in Ghana, with technical and managerial skills in order to support their access to the European Union market.

The programme, launched in partnership with the Ghana Export Promotion Authority (GEPA), the Association of Ghana Industries (AGI) also aimed at fostering business partnerships with Italian companies and improving the Ghanaian value chain and local industry development and employment.

Macfrut Digital Fair
Gerbino also stated that Macfrut, which was one of the world’s largest fruit and vegetable fair, hosted its first ever digital fair for vendors and buyers from around the world. He said the Cesena-based fair, would have in normal times, brought the 530 exhibitors, 600 buyers and over 4000 visitors to the Italian town but this year had to adopt an innovative digital approach in the face of the Covid-19 global pandemic.


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