The future of the tomato industry after the pandemic will be characterized by a change in the price of the finished products. The current sales campaign is coming to an end, and industrial costs are higher also due to the lower yields.
The real problem will be meeting the demand from the retail channel, considering that demand exceeds the quantities of product available.
In the photo: Giuseppe Stasi.
"This year, the industry tomato campaign in Puglia was characterized by aspects that were hard to predict caused by the pandemic during the initial transplant phase. There was a delay in transplants, so the entire production calendar was shifted, then there were water supply problems and a loss of produce due to the rain and hail in early August. Yields per hectare were halved. This means demand will exceed supply," explains Giuseppe Stasi, sales manager at Rosso Gargano.
Rosso Gargano operates in 55 countries worldwide with high-quality products grown on its own land. The brand combines the company's agricultural and industrial souls. High quality is guaranteed by the short chain. What is more, Italian certified products are increasingly demanded abroad, especially oblong tomatoes from the Capitanata area.
The company was established in 2005 by four producers who decided join forces and created their own brand - Rosso Gargano - in 2008.
The company processes Docet and SV5197TP oblong tomatoes. It produces around 90thousand tons, exported to Japan in particular, which absorbs 30% of the produce shipped abroad.
The range includes products such as tomato sauces (Pelati di Puglia Salsati and Pelati di Puglia Salsati con Basilico) plus cherry, plum and diced tomatoes.
"In 2020 we introduced the classic tomato sauce in 400 gr tins and in glass jars. We have also worked on cluster solutions containing two 400gr packets. This solution preserves the organoleptic qualities of the product while reducing waste. Over the next few months, we are hoping to introduce our ready-made Mediterranean sauces."