New cherries will enter the Chinese market in one month. Although the global pandemic is not yet over, Chinese importers are still optimistic about the upcoming import season of Chilean cherries. According to Wang Hengding, Director of International Sales at Jiutai, wholesale markets across China are speeding up their trade in import fruit. People in the industry have high expectations of the upcoming import season for Chilean cherries.
The overall surface area devoted to Chilean cherry plantation expanded by 10% this year. The overall production volume of Chilean cherries is estimated around 14 thousand shipping containers. Chile expects to ship around 12-13 thousand shipping containers full of cherries to the Chinese market. Many cherry orchards are still in the flower season, so the final production volume is still uncertain.
According to manager Wang, "although market conditions for many import fruits were not great in the first half of this year and many importers suffered financial loss, we also saw the prices rise again when the second half of this year began. The market is gradually improving. The trade volume of imported fruits is rapidly growing in second-tier wholesale markets such as Jiaxing Wholesale Market. We predict that the economy will further improve in the next few months. Consumer power will bounce back. We have high expectations of the upcoming Chilean cherry season."
"Because of the Covid-19 pandemic, the General Administration of Customs China (GACC) has carefully inspected imported meat and seafood products in the last few months and has discovered several problems. The regulations have since been strengthened and inspections are more severe than before. Chilean cherry orchards have also improved their plantation management and Covid-19 prevention measures to guarantee the highest degree of food safety for Chilean cherries. That is why we are not worried about issues of product quality or food safety."
The Chilean cherry industry rapidly expanded in recent years. The production volume is growing quickly. Although there are fluctuations in production volume because of weather conditions, the overall trend is one of growing market demand, increased standardization, and improvements in product quality control, distribution, and packaging.
First, we can see how much the product quality of Chilean cherries has improved in comparison with early years. Second, the number of business avenues between Chilean cherry producers and Chinese importers has grown immensely. The journey from Chile to China used to take more than 40 days, but shipping now takes only 22 days.
Furthermore, although cherries have become more common in the Chinese market, they are still considered relatively high-end fruits. Most consumers can only afford small volumes of cherries. Packaging facilities are aware of this pattern and they pay additional attention to the quality of cherry packaging. Chilean cherries used to be sold in 5 kg packages, but now they often come in smaller packages. Chinese consumers will often see packages of 2 kg or 2.5 kg in the Chinese market. In particular during the traditional festival periods when Chinese consumers frequently gift each other beautifully packaged fruit. Cherries have become one of the favorite gifts."
Jiutai Modern Agricultural mainly sells cherries in supermarkets and wholesale markets. The company owns an excellent storage and distribution network that covers the entire country. Jiutai also has dozens of subsidiary fruit shops, and is still expanding. Manager Wang explained, "our shops rely on "reasonable prices". We also pay attention to product quality and we can confidently say that our cherries provide great quality for "reasonable prices"."
For more information:
Jiutai Modern Agricultural Co., Ltd.
Tel.: +86 183 2180 9275