The top fruit season has started once again. Job van Iterson of the fruit company of the same name from Haarsteeg looks toward to the season with confidence. "Slightly more pears have been picked here and the Belgians say that the yields are a bit lower. The apple harvest is in line with the forecasts. But to be honest, I'm not that concerned about that. The quality is good and that is much more important. The fact there are a few more is not that bad. If the volume yield is lower and there is no confidence in the quality of the product, then the problems are much bigger. "
Job is therefore not surprised that the sale of the pears is currently a bit harder. "The fixed agreements will all continue, but outside of that it is a bit quieter. Actually that is usually the case every year around this time. Various players would like to clear out their stock and make money. That causes some price pressure, but that could be totally different the following week once everything is in storage. It is not good to start too high, you will only price yourself out of the market. The apple price is currently a lot higher, but no judgements can be made yet. We are at the start of the race and it won't be until May when we'll know what we should or should not have done. "
And when asked whether the pear area isn't growing too fast? 'We will continue to plant until there is too much', according to Golden Delicious syndrome. That will happen with the pears too. As long as scientists, from the banks and cooperatives, say that we can sell a lot of pears to China, that will undoubtedly be the case. I didn't study it, so I don't know. But if you want to invest in that, you should do that. "