Ocean Mist Farms, a grower and marketer of fresh artichokes in North America, announced the launch of five new products in their award-winning Season & Steam convenience vegetable line. All five new items are among the top ten value-added vegetables to post growth in the past year according to a July 2020 Nielsen Answers on Demand report.
The new Season & Steam items include: Broccoli Florets, Floret Medley, Vegetable Medley, Cauliflower Florets and Cauliflower Rice - all with the same convenience, customizable seasoning and exclusive resealable bag technology. The new item roll-out comes after a recent Nielsen Concept Test where more than half of respondents indicated they would “definitely” or “probably” purchase a Season & Steam product compared to other fresh and frozen vegetable concepts.
“We’ve found shoppers want Season & Steam because the technology uniquely allows them to add their own seasoning and reseal the microwavable bag prior to cooking,” said Diana McClean, Senior Director of Marketing at Ocean Mist Farms. “We are excited to extend the line and include more options for our shoppers to add convenience and a personal touch to their meals.”
According to the United Fresh Nielsen FreshFacts on Retail Q1 2020 Report, in the current COVID-19 climate, consumers increasingly value convenience, nutrition, and the ability to cook vegetables before consumption due to the perception of being less risky. The report also found value-added vegetables, including Brussels sprouts - the cornerstone of the Season & Steam line - have consistently shown year over year sales growth since 2017.
The new products will be available to ship November 1, 2020.