There are lots of plans to expand Bimi broccoli. That's evident from the first trial run that started in the Netherlands this summer. Bimi broccoli is being organically cultivated on two farms.
These are Bio Bruinsma in Sexbierum and Klispoel in Ubbergen. These farms are, respectively, owned by the Bruinsma and Van Eck families. They intend to harvest about 5,500kg of organic Bimi broccoli between June and October.
The Bruinsma family on the Bio Bruinsma farm. F.l.t.r. Eeltjen, Jan, Willem and Berend.
Bimi broccoli is a cross between Calabrese broccoli and Chinese cabbage. It's a slender, elegant vegetable with a bright green color and mild flavor. There's a growing demand for Bimi broccoli in the Netherlands and Europe. Local cultivation will, therefore, speed up its success.
Coregeo is Bimi broccoli's main European license distributor. This company works closely with the brand's owner and seed supplier, Sakata Seeds Europe, and Udea. Udea is an organic product supplier.
It owns the Dutch organic supermarket chain, Ekoplaza. Ekoplaza wants to offer its shoppers a wide variety of vegetables. So, Coregeo will provide Udea will this high-value, locally produced Bimi broccoli.
Theresa Richards, Coregeo's Bimi Marketing Manager, says this about the trial run, "We're delighted with Bimi broccoli's prospects throughout Europe. We've gained expertise and know-how from Tenderstem broccoli (the British name for Bimi)."
"We will, of course, transfer this to the Dutch variety. The need for local European production is a crucial insight. You can then meet each market's specific needs and demands. We must link clear, consistent brand packaging with marketing support. That's the key to success."
Robert Pasma, who purchases fruit and vegetables for Udea, adds, "Bimi broccoli has real potential. We expect expansion in the next season. That's thanks to current sales figures and good trial results."
Coregeo is a fresh produce marketing specialist. They took over this product's brand licensing and marketing in April 2016. That was part of the brand owner, Sakata Seeds Europe's, expansion. Since introducing Bimi broccoli in Europe, Coregeo has seen sales double every year.
Photo credits: Raw photos, Jan Bruinsma - Frieda Ekoplaza Drachten at Udea.
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